In early 2011 Collas Day, one of The Potting Shed's first and most substantial rebrand clients, merged with Crill Canavan, one of Jerseys leading legal practices, to become one of the largest cross-jurisdictional legal players in the Channel Islands.

Merging a brand that we knew so well with another offered The Potting Shed an interesting set of challenges and the need to pay homage to the heritage of both the merging firms. We worked closely with their marketing department to create a brand that showed both legacy and progression.

The resulting brand was then rolled out over a myriad of documentation, signage and other applications including a comprehensive website for both internal and external use.

This roll out was supported by an advertising campaign shot specifically for the client, highlighting their clear, progressive thinking and transparent approach to their clientele. The concept involved bright pink projections illuminating static objects to give them an extra dimension or life.

As with the original Collas Day brand we undertook back in 2007 Collas Crill is one of our most comprehensive re-brands across every conceivable medium - logo, print, online, advertising, internal and external documentation, reports, animated-online advertising, livery and signage.