Case Study 3 The Carey Group

Carey Group

Carey Group

Carey Group

Client: Carey Group

Industry: Finance

Services: Branding & Web development

We were asked to come in and talk to Carey Group mid-way through their web development process. I think they felt they wanted to inject further creativity into the project... little did we know the extent of their scope of work and the depth and specialisation of their service-offering.

Being represented in nine jurisdiction across Europe and having a service-offering ranging from Fund Administration, Private Client services and Corporate services, to Pensions and Employee Benefits, Stock Exchange Listings and International Estates meant a logistical challenge, but one that stimulated both sides of the table.

From this we hammered down a strong style and concept through the help and guidance of Joanne Nicol-Gent (responsible for developing strategic marketing at Carey Group) which allowed us to develop a tight remit of work across multiple mediums, but most importantly for multiple locations - all with a unified message and brand style.

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