World Professional Surfers was founded in 2005 to protect the rights and interests of the top surfers in the world and act almost as a union acting on behalf of the surfers. From image rights contracts to legal representation to community events. It is owned by the athletes themselves (more than 800 athletes from over 40 countries) so it was an incredibly exciting project to be asked to be involved in. After the initial brand inception the hub of the WPS has been the creation of worldprosurfers.com, a colossal community based website which has a dedicated editorial team editing and updating video and other material on a daily basis.

As a substantial representative body it was very important that the design for WPS was slick, contemporary but not over stylised or niche. It needed to be a brand that could appeal to all demographics inside the sport but also to be approachable an professional in a corporate sponsorship arena where the group would be seeking ongoing support.

Over the years we have been asked to produce everything from event promotion at some of the world’s largest industry events to DVD production on a global scale. The Potting Shed has been proud to work with and art direct an amazing crew of writers, coders and videographers to produce this benchmark brand and site.